AI Product Images Affect Brand Trust, Survey Finds

2026-09-25

A survey of 28,000 consumers indicates that nearly half find AI-generated product imagery diminishes brand trust. Many shoppers use AI for initial research but scrutinize visuals for authenticity.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

A survey of 28,000 consumers found that nearly half experience a decrease in brand trust when viewing AI-generated product images. This indicates that while consumers use AI for research, they also critically examine visuals for authenticity.

Key facts

A survey of 28,000 consumers indicated that 49% reported a decrease in brand trust when presented with AI-generated product images.
Consumers use AI tools to refine purchase decisions.
Consumers critically assess visual content for signs of manipulation.
Respondents indicated a tendency to verify AI-driven advice.
Respondents scrutinize product imagery for fabrication.

Source: The State of AI Marketing

Reported by VERA Newswire.