AI's impact on media value and advertising industry

2026-10-06

Artificial intelligence is moving beyond its novelty phase in media planning, with most organizations now utilizing it. This widespread adoption is beginning to reveal insights into the advertising industry itself, according to Affinity Global AI's co-founder and COO, Bharat Sharma.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Artificial intelligence is now widely used in media planning, moving beyond its novelty phase. Organizations are beginning to see how AI reveals insights into the advertising industry, prompting a reevaluation of practices and metrics.

Key facts

Artificial intelligence is no longer a novelty in media planning.
Most organizations are now utilizing artificial intelligence.
The focus has shifted to what AI is exposing about the advertising industry.
The integration of AI tools is prompting a reevaluation of established practices and metrics within advertising.
AI's influence is prompting a deeper examination of how value is perceived and measured within media and advertising ecosystems.

Source: Digiday

Reported by VERA Newswire.