Canadian apparel brand Duer launches print magazine amid analog trend

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Canadian performance jeans brand Duer is launching a quarterly print magazine called Interval. This move is in response to a growing trend of consumers returning to analog media.

Key facts

• Duer, a Canadian performance jeans brand, is releasing a quarterly print magazine titled Interval.
• The first issue of Interval is scheduled for October.
• The launch of the magazine aligns with a broader trend of analog media resurgence.
• Duer's initiative is a strategic approach to brand engagement using a tangible medium.
• The magazine aims to provide a distinct experience from digital channels.