Carter's refreshes brand for Gen Z and millennial parents

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Carter's, a children's apparel company, has launched its first major brand refresh since 2000. The company is updating its marketing and messaging to better connect with Gen Z and millennial parents.

Key facts

• Carter's has undergone its first comprehensive brand refresh since the year 2000.
• The company is revising its marketing and messaging to target Gen Z and millennial parents.
• This refresh is a strategic effort to align the brand with the preferences and purchasing behaviors of younger demographics.
• The updates affect how the brand communicates its values and product offerings across platforms.