Client Retention Challenges in Agency Onboarding

VERA Brief

AI-generated. Grounded in the article and its cited sources.

A majority of client churn for marketing and digital agencies occurs within the first 90 days of engagement. Implementing a structured onboarding framework can help agencies improve client retention during this critical period by addressing common pitfalls and unmet expectations.

Key facts

• Most client churn for agencies happens within the first 90 days of a new contract.
• A structured onboarding framework can improve client retention during the initial engagement period.
• A systematic approach to onboarding can mitigate risks of client dissatisfaction or unmet expectations.
• This proactive strategy is important for building sustainable client relationships.