CMO Tenure Declines by Over a Third in 16 Years

VERA Brief

AI-generated. Grounded in the article and its cited sources.

The average tenure for chief marketing officers has decreased by over a third in the past 16 years. This trend, identified in a survey of U.S. marketing professionals, indicates increasing client-side turnover and a shorter average duration for marketers in their roles.

Key facts

• The average tenure for chief marketing officers has decreased by more than a third over the past 16 years.
• A survey analyzed data from 13,000 U.S. marketing professionals.
• The study found increasing client-side turnover.
• The trend suggests a shorter average duration for marketers in their positions.
• This indicates a dynamic and potentially more volatile landscape for marketing executives.