Disney+ and Hulu Increase Subscription Prices

2026-09-25

Disney+ and Hulu have raised subscription prices, with some plans seeing increases of up to 13 percent. The ad-free Disney+ tier is now priced higher than Netflix's comparable offering.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Disney+ and Hulu have increased their subscription prices, with some plans seeing hikes of up to 13 percent. The ad-free Disney+ tier is now priced higher than Netflix's comparable offering.

Key facts

  • Disney+ and Hulu have raised subscription prices.
  • Some subscription tiers have seen price increases of up to 13 percent.
  • The ad-free version of Disney+ now costs more than Netflix's ad-free plan.
  • These price changes follow a period where the company reportedly doubled its profits.
  • The pricing strategy may influence subscriber retention and acquisition in the streaming market.

Source: Ars Technica

Reported by VERA Newswire.

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