Dog food brand Spot & Tango invests $3.5M in top-of-funnel marketing

2026-09-25

Spot & Tango is allocating $3.5 million to top-of-funnel marketing initiatives this year, including out-of-home advertising, connected TV, and events. This marks a significant departure from the brand's previous year, where it reported spending effectively zero on similar marketing efforts.

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Dog food brand Spot & Tango is investing $3.5 million in top-of-funnel marketing initiatives this year. This strategy shift aims to increase brand awareness through channels like out-of-home advertising and connected TV.

Key facts

Spot & Tango plans to invest $3.5 million in top-of-funnel marketing this year.
The investment will support out-of-home advertisements, connected television commercials, and event sponsorships.
This is a significant shift from the previous year when no budget was allocated to these marketing activities.
The company's goal is to increase brand awareness and build brand recognition.

Source: Modern Retail

Reported by VERA Newswire.