Five9 focuses on human-AI collaboration in contact centers

2026-09-11

Cloud contact center provider Five9 is shifting its strategy from full AI automation to a 'humantic' model that emphasizes human-AI collaboration. The company acknowledges that complex and sensitive customer interactions often require human intervention.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Cloud contact center provider Five9 is changing its strategy to emphasize human-AI collaboration. This shift acknowledges that complex customer interactions often require human intervention, moving away from a sole focus on AI automation.

Key facts

  • Five9 is developing 'humantic' contact centers.
  • The strategy shift moves away from a singular focus on complete AI automation.
  • Complex, sensitive, or high-value customer interactions frequently require human engagement.
  • Five9 is prioritizing AI integration to augment human agent capabilities.
  • This development suggests AI's role in customer service may be more effective when supporting human agents.

Source: SiliconANGLE

Reported by VERA Newswire.

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