Generative AI Search Usage Outpaces Agentic Shopping, Survey Finds

VERA Brief

AI-generated. Grounded in the article and its cited sources.

A survey of U.S. adults found that generative AI is frequently used for search queries. However, agentic AI adoption for shopping tasks remains low, indicating a current disparity in consumer engagement with AI technologies.

Key facts

• Generative AI is a common tool for search queries among U.S. adults.
• Agentic AI is used for shopping purposes by a small percentage of respondents.
• Marketers should focus on discovery and visibility within current AI search paradigms.
• A widespread shift towards agentic AI for transactional commerce is not yet evident.
• Consumer engagement with AI for search is significantly ahead of agentic shopping behaviors.