Google Ads Migration: Auditing Local Services Ads and Performance Max

2026-09-25

CallRail's Meagan McLoughlin details essential pre and post-migration audits for Google's Local Services Ads to Performance Max transition. Key areas include historical data, tracking configurations, and lead quality assessment.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Google is consolidating Local Services Ads into its Performance Max campaign type. Advertisers should conduct pre and post-migration audits to ensure accurate data and lead quality.

Key facts

Google is consolidating Local Services Ads into the Performance Max campaign type.
Pre-migration audits should include reviewing historical performance reports.
Ensuring tracking numbers are correctly configured is recommended before migration.
Post-migration audits should verify lead quality and volume against expectations.
The process aims to streamline campaign management within Google Ads.

Source: Search Engine Journal

Reported by VERA Newswire.