Google AI Overviews Link Differently Than Traditional Search Results

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Google's AI Overviews now present links that can either direct users to external websites or keep them within the AI Mode interface. Search Console is measuring these interactions differently, impacting how website traffic from AI Overviews is tracked and understood.

Key facts

• Google's AI Overviews can link to external websites or keep users within the AI Mode interface.
• Search Console is now measuring these AI Overview link interactions differently.
• This distinction affects how traffic from AI Overviews is attributed and analyzed.
• The nature of link engagement in AI Overviews can influence direct website traffic and user actions.