Google Merchant Center adds cart transfer option for merchants

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Google's Merchant Center is adding a cart transfer feature, allowing users to move their shopping carts directly to a merchant's website. This update also includes a beta for YouTube ads and expanded AI insights for merchants.

Key facts

• Google's Merchant Center is introducing a cart transfer feature.
• The cart transfer feature allows users to move shopping carts directly to a merchant's website.
• A beta for YouTube ads is also being launched.
• Expanded AI insights for merchants are being provided.
• The updates aim to streamline the e-commerce process and offer businesses deeper understanding of their performance.