Google Search Console Adds Multimodal Filter Amid Publisher Traffic Declines

2026-09-25

Google Search Console has introduced a multimodal filter for image-based searches, allowing publishers to track traffic without query data. This comes as Search Engine Journal reports a 40% year-over-year decline in Google Search traffic for publishers.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Google Search Console has added a multimodal filter for image-based searches to help publishers track traffic without query data. This change occurs as publishers report significant declines in Google Search traffic.

Key facts

A multimodal filter has been added to Google Search Console for image-based searches.
This filter allows publishers to track traffic without query data.
Publishers are experiencing a 40% year-over-year decline in Google Search traffic.
Search Console uses block flattening for AI Overviews, which could affect visibility representation.
Focusing on visits and conversions is advised for assessing search performance.

Source: Search Engine Journal

Reported by VERA Newswire.