Google tests direct Flipkart purchases via Gemini in India

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Google is testing a feature in India that allows select users to buy products directly from Flipkart using its Gemini AI and AI Mode. This pilot program is expected to have a wider rollout in October, aiming to integrate AI further into the e-commerce experience.

Key facts

• Google is piloting a feature for direct purchases from Flipkart in India.
• The feature utilizes Gemini AI and AI Mode.
• A wider rollout is planned for October.
• This development expands the role of AI in e-commerce.