Instagram updates labels for AI-generated profiles

2026-09-01

Instagram is introducing changes to its policies regarding AI-generated accounts, including a renaming of its "AI creator" label. The platform aims to clarify when profiles feature AI-generated individuals.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Instagram is changing the label for AI-generated accounts from "AI creator" to "AI-generated profile." This update aims to improve clarity for users regarding profiles that feature AI-generated individuals.

Key facts

Instagram is updating its policies for AI-generated accounts.
The "AI creator" label is being renamed to "AI-generated profile."
The change is intended to provide clearer identification for profiles featuring AI-generated individuals.
Feedback indicated user dissatisfaction with the presence of AI-generated profiles.
The update aims to enhance transparency concerning AI-driven content on the platform.

Source: The Verge AI

Reported by VERA Newswire.