Microsoft Advertising mandates AI-generated ad disclosure

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Microsoft Advertising has updated its policies to require advertisers to disclose the use of AI-generated content in advertisements. This aims to increase transparency regarding the origin of ad materials.

Key facts

• Microsoft Advertising has implemented new guidelines for the use of artificial intelligence in ad creation.
• Advertisers using synthetic content must clearly disclose its origin.
• The updated policy mandates the preservation of provenance data for synthetic content.
• This action is intended to bring greater transparency to AI-driven advertising.