New York City implements click-to-cancel subscription rule

VERA Brief

AI-generated. Grounded in the article and its cited sources.

New York City has implemented a "click-to-cancel" rule requiring businesses to offer a simple online method for consumers to cancel recurring subscriptions. This regulation aims to protect consumers from ongoing charges by preventing lengthy or inconvenient cancellation procedures.

Key facts

• Businesses must now provide a simple, online method for consumers to cancel recurring subscriptions.
• The rule applies to businesses offering subscription services that have a physical presence or conduct business within New York City.
• Consumers previously faced lengthy procedures or had to cancel via mail or phone.
• Businesses must honor online cancellation requests made through a company-managed email address or online form.
• The regulation is part of an effort to enhance consumer protection in the digital marketplace.