OpenAI introduces click-to-chat ad format for ChatGPT

VERA Brief

AI-generated. Grounded in the article and its cited sources.

OpenAI is introducing a new advertising format for ChatGPT that allows brands to start conversations with AI agents directly within the platform. This format bypasses traditional website redirects, aiming for more direct user engagement through conversational AI.

Key facts

• OpenAI is launching a new advertising format for ChatGPT.
• The new format allows brands to initiate chat interactions with AI agents upon an advertisement click.
• This advertising approach bypasses traditional website redirects.
• The goal is to create more direct engagement between brands and consumers via conversational AI.