OpenAI to test sponsored product images in ChatGPT

2026-10-06

OpenAI is introducing a new ad format that will display sponsored product and service images within ChatGPT. The company plans to begin testing this feature in the U.S. later this month, initially within image generation contexts.

VERA Brief

AI-generated. Grounded in the article and its cited sources.

OpenAI is introducing a new ad format that will display sponsored product and service images within ChatGPT. The company plans to begin testing this feature in the U.S. later this month, initially within image generation contexts.

Key facts

  • OpenAI will integrate sponsored product and service images into its ChatGPT platform.
  • Testing of this new advertising format will commence in the United States later this month.
  • These advertisements will initially appear when users generate images using ChatGPT.
  • OpenAI first introduced advertisements to ChatGPT in February.
  • This development signifies an expansion of OpenAI's monetization strategies for its AI services.

Source: The Verge AI

Reported by VERA Newswire.

More from October 2026 in The Record.