Reformation Reports 23% Growth in Active Customers

VERA Brief

AI-generated. Grounded in the article and its cited sources.

Fashion retailer Reformation reported a 23% increase in active customers, highlighting the strength of its direct-to-consumer model. This growth is seen as evidence of the brand's momentum and is a key performance indicator for direct-to-consumer businesses.

Key facts

• Reformation announced a 23% year-over-year increase in active customers.
• Company executives emphasized customer loyalty and the effectiveness of its direct-to-consumer strategy.
• The growth metric was presented to Wall Street analysts.
• The direct-to-consumer flywheel was cited as a key driver for expansion.
• Customer growth figures are a key performance indicator for direct-to-consumer brands.